INTRODUCTION

Posted by: Dion  :  Category: Scrapbooking

Chapter 1 >>

Scrapbooking has been around for years.Teenage girls have taped prom tickets to notebook pages and written their memories of the evening along with pictures and other mementos.We arrange photos into albums and perhaps label them with dates and other information.

Scrapbooking as we now know it got its official start in 1980 by the Christensen family in Utah. These pioneers went on to launch the hugely successful company Keeping Memories Alive.It’s been almost 25 years, but the scrapbook industry continues to grow at an exponential rate. And these past four years have really seen a growth spurt!

In the last several years, scrapbooking has taken on a new life.No longer are these albums simply photos and labels or a couple of prom tickets taped to a page.Now they are elaborately styled memory books with fancy embellishments and features.Some people consider scrapbooking an art form, and when you look at some of these pages, you might just agree.
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DIRECT SALES CONSULTANT

Posted by: Dion  :  Category: Scrapbooking

Chapter 2 >>

This is the way most people break into the industry. In fact, ask a successful retailer or product designer how she/he got started, and it was probably through direct sales!

There are currently many of these "home party" companies in the scrapbook/rubber stamp world, and they’re a great way to get your foot in the door. Many consultants only join to get a product discount, but if you’re serious about building this as a business as well as getting discounted scrapping supplies, there is the possibility of bringing in a good income, many times in the six figures.


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SCRAPBOOKING INSTRUCTOR

Posted by: Dion  :  Category: Scrapbooking

Chapter 3 >>

Think you’ve got a knack for teaching? Sharing scrapbooking in classes and workshops at your local scrapbook store or on your own can be a good way to bring in some extra money.While this might seem like an easy way to make a few bucks, there are actually a lot of things to take into consideration before you venture into teaching.
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EVENT ORGANIZER

Posted by: Dion  :  Category: Scrapbooking

Chapter 4 >>

There are retreats, crops, getaways, cruises, conventions, and more being held every single weekend now! Scrapbookers love to connect, and you can help provide the connection. If you’re well-organized and can put together the kind of event that will generate excellent word-of-mouth, an event planning company could be a profitable venture for you.


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SCRAPBOOKING “EXPERT”

Posted by: Dion  :  Category: Scrapbooking

Chapter 6 >>

Scrapbook enthusiasts who get published in the major magazines and idea books sometimes develop a “fan club” of other scrapbookers. That fame can sometimes be translated into connections with manufacturers to teach nationally or design products, retailers as “celebrity” guests, and other industry opportunities. So go ahead, submit your pages!


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PROFESSIONAL SCRAPBOOK ARTIST

Posted by: Dion  :  Category: Scrapbooking

Chapter 7 >>

There is a growing market for those who make scrapbooks for others. The appeal for scrapbook enthusiasts is great – minimal start-up costs - you really can start with almost nothing!You get to work from home, choose your hours, and make money.There’s lots of money out there, for many professional scrapbook artists.

See, a lot of people like the look of scrapbooks, but don’t have the time, knowledge, or creativity to do it themselves. And, as with other service businesses such as professional organizing and interior design, it’s easier for some people to hire out than to do it themselves.


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SCRAPBOOK RETAILER

Posted by: Dion  :  Category: Scrapbooking

Chapter 8 >>

Between four to six years ago, opening a retail scrapbook store was a viable option for most people who wanted to get involved in the industry. Although it can still be a successful venture for many, certain circumstances need to be examined carefully before jumping in.

A large initial investment and time commitment are needed, as well as detailed research into your local area of present and potential competition. Profits differ, depending on the area demographics and competition, and though many stores report not taking home a paycheck for at least the first year, other stores are quite profitable and open multiple locations.


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ONLINE RETAILER

Posted by: Dion  :  Category: Scrapbooking

Chapter 9 >>

Opening an online scrapbook store gives you the opportunity to open up shop in your house or garage, but the business should be treated just as professionally as a “brick and mortar” store.

You’ll have the chance to choose your own hours and work in your pajamas if you want, but competition from the hundreds of other online scrapbook stores makes it necessary for things like in-stock inventory and professional design to be a priority.
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PAPER PIECING AND E-BAY

Posted by: Dion  :  Category: Scrapbooking

Chapter 10 >>

This is an amazingly lucrative way to make money by using your scrapbooking expertise and taking advantage of the global marketplace that is e-Bay!

What is paper piecing?Basically, you put together pre-made scrapbook pages and sell them to people online.All they have to do is add their pictures and any journaling they want to write down and their scrapbook page will be complete.


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BEFORE YOU START

Posted by: Dion  :  Category: Scrapbooking

Chapter 11 >>

It’s exciting to think about being your own boss.Some people really thrive on working independently, setting their own hours, and working only as hard as you want to.Before you “hang your shingle” and start your business, there are some very important questions you need to ask yourself.
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MARKETING YOUR BUSINESS

Posted by: Dion  :  Category: Scrapbooking

Chapter 12 >>

Whichever area you choose to specialize in, it’s a good idea to have samples of what you can do close at hand.This means making your own scrapbooking creations and making them available to potential clients as examples of what you can do.Always keep a couple in your car. Networking and word of mouth is the best way to market this business.


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TRADITIONAL ADVERTISING

Posted by: Dion  :  Category: Scrapbooking

Chapter 13 >>

Newspaper, phone books, radio, and television are the general media outlets that people go to for advertising.The problem with these places is that, as a small business, they may be too expensive for your business budget.

The good part is that you will gain massive exposure and great results through advertising in these places.This author has worked in the media advertising business for over 15 years, so hopefully, I can shed some light on the requirements and where you can get the most bang for your buck!


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